Would you like to peek over the shoulder of visitors to your site? Would you like to see exactly how they interact with it? Then you need HotJar! With HotJar there’s no more guesswork in finding out how visitors are using your site.It produces screen recordings and heat maps that show how visitors behave. It enables you to find out which calls to actions are working best and identify what is preventing conversions.

What is a Heat Map

Website Heat Map ExampleHeat maps are a visual map of where people are clicking on your site. It allows you to see what users are really looking at and what they are trying to find.  By viewing a heat map you can easily determine what users are looking at on an individual page and what they are trying to find.  A heat map will also show if there are any parts of the site that users are clicking on that aren’t actually links as a result you can make informed decisions on how to improve the experience of users on your site.

What is a Screen Recording

Website Screen Recording Example

Screen recordings do ‘exactly what they say on the tin,’ they produce a video how users are navigating around your site. The main advantage of a screen recording is it completely removes the need for guesswork as to how users are interacting with your website. It’s literally like looking over the shoulder of someone who is browsing your site.

How to Get Started

You can collect 300 screen recordings and heat maps for 3 pages with HotJars free plan.  It takes a few minutes to set up an account with no payment details required.  Head on over to HotJar and sign up today. Getting it on your site is as simple as copying and pasting one line of code if you need a little help with this feel free to contact us.  Let me know how you get on in the comments below.